What is Staging? When you get ready to place your home on the market for sale it becomes a product. Similar to a product on the shelf at your local store, the product has features and benefits. To compete with in the marketplace you must be priced right and look better than the other products. Your home is no different, it is one of many homes for sale and you must present it to the buyers in the best possible light. Staging is the process of preparing any home for sale, regardless of price or location. Using a proven, professional set of guidelines your house is reviewed for compliance with preset standards, and any necessary modifications are made. Once your house meets these criteria, a Staged Home Certificate will be issued and your home will be registered as a Staged Home. This entitles your home to a special marketing program developed to promote those homes which have been designated as Staged Homes. This unique system has proven to help sell homes faster and for more money. Real estate agents will have great confidence in showing your home to potential buyers because they know it is Staged and ready to be sold.

Why Stage?

As a homeowner preparing to put your home on the market have you ever found yourself thinking...

• The house will sell; we don't have to do anything to it.
• I don't want to spend any more money on this house, it looks fine.
• The way I live in the house is perfectly fine for putting it on the market.
• I'll move out, the house will show better empty.
• If it doesn't sell, THEN I'll consider staging it.

These misconceptions can cost you time and money. These days other houses on the market competing for that buyer are staging and show and sell quickly. Few are willing to buy a house that looks tired, overwhelming, impersonal, or cluttered. Buyer are looking for a house they can identify with, afford, and one that offers something more than expected.

First impressions are so very important! When a staged home appears on the market, it stands out so that most buyers will want to move quickly.

Staging does not have to be costly or stressful. We can do as much or as little as you would like. By reworking your home's furnishings and creating space, warmth and function and highlighting your home's positive features we can prepare your home for a successful sale. The way you live and the way you show a house are two different things.